Optimization of the image and Tools

Spending money on promoting your brand is something that every business does. When we talk about e-commerce, it is important to make a proper marketing, because without that, people will not know exactly what their brand sells. Whether it's small-scale or large-scale business, marketing and promotions play an essential role. In addition, for online portals, what matters most are the high quality images that attract viewers and convince them to buy.

Without attractive images, it is simply not possible to capture the attention of the viewers, as it is really difficult for them to rely on bad images. Apart from that, quality images also increase sales, so to earn a good amount of money, you have to work on some things to achieve nice images:

Create simple images

The images must be created in a simple way so that it is easy to show the products and not distract the viewer. First, when shooting the product images, be sure not to add funds or distracted elements, as they tend to drive away viewers. It's because viewers get lost in the background and forget about the product they're looking for. So, to give them a clear idea of ​​what they are buying, keep the simple images in simple backgrounds.

Present your products in clear and simple backgrounds without unnecessary graphics and text. Choose different angles, such as from the side, back, front, bottom and show the best angles so that viewers can decide whether to buy the product or not. To show the product in the most flattering and informative way, make your photos clear and clear. There is no room to emphasize the product too much as viewers might feel it as an act of fraud on their website. Keep natural but elegant images with the right white balance.

Visual presentation

By offering high quality images, you can get really good and genuine customers on the site. Today in the digital world, all companies depend on visually appealing images and videos so that you are no less than others. Be sure to design visually beautiful images that immediately strike the minds of viewers and consider your portal for purchase. As everyone is so busy, they do not have much time to waste on a bad website. Keep in mind that the photographs of the product are of high quality.

Image resolution

Due attention must be given to the resolution of the image, since it is important to keep the resolution high. Also, if you have photographed all the images in JPEG format, it is great because the image will be smaller and the colors will be in perfect pitch. When clicking on the images, be sure to keep the resolution high so that when the clients zoom in on the image, the pixels will not break.

Keep funds clean

Start with a clean background and, if not, consider editing the images in the post-production phase. White or clean backgrounds are more likely to attract viewers, so they use white foam boards against products while clicking or rely on the Photoshop clipping path to trim unwanted backgrounds. In addition, you can save a large white cardboard to get the best out of any photo. Do not forget to use a tripod for consistent and clear shots.

Go to edit

Once you have finished with the whole shooting process, it is time to optimize the images in Photoshop. Image editing is a crucial process that must be done with great care so that important details are not lost. Also, in Photoshop, there are so many tools that you must analyze the type of editing required and then apply the corresponding tool to get the correct results. You may need to hire a professional photo editor to get the desired results if you do not know the tools of Photoshop. But if you think you can do it yourself, read the tutorials and try experimenting to save additional costs. Apart from that, the photo editing companies do not charge much and deliver the work within 24 hours, depending on the workload.

Photo retouching

Photo retouching is another aspect of image optimization. With that, you can remove the defects of the skin or body with a set of Photoshop tools. Remove imperfections from the face, red eyes, patches, dark spots, etc. by using the Healing Brush tool by points and the Clone Stamp tool. All you need is a little knowledge on how to do that and there you have the impressive results. Since you know that time is money, you can outsource the work to photo editing companies to save time.amazon product image size
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